(“Cars” wears the merchandising crown, with sales of more than $5 billion.) Retailers, meanwhile, see slim merchandising possibilities for “Up.” Indeed, the film seems likely to generate less licensing revenue than “Ratatouille,” until now the weakest Pixar entry in this area.
Attendance for Pixar films has also dropped sharply over the years, suggesting that ticket price inflation helped prop up overall sales for “Wall-E” and “Ratatouille.” Pixar’s last two films, “Wall-E” and “Ratatouille,” have been the studio’s two worst performers, delivering sales of $224 million and $216 million respectively, according to Box Office Mojo, a tracking service.
“Finding Nemo” in 2003 was the high point, selling $405.6 million in tickets. The Cannes Film Festival is so excited about “Up,” which will be released in 3-D, that it slotted the film on its prestigious opening night, a huge promotional platform that has never before gone to an animated film or a 3-D one.Īdjusted for inflation, Pixar’s films have generated a combined $2.65 billion at North American theaters, a spectacular showing. “Sophisticated, mature, poignant,” wrote Blue Sky Disney, a blog that chronicles everything Pixar.
“Up” will not arrive in theaters until May 29, but Pixarphiles nudged along by the studio, which has been screening footage are already effusive. The budget for “Up” is about $175 million excluding marketing, on par with other Pixar titles.
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